Archive for January, 2010

Jan-31st-2010

5 Creative Ways To Find A Job

Ok, you have posted to every internet job board and every job on Monster, CareerBuilder, and HotJobs. You’ve followed up with calls and networked until you are blue in the face. Each Sunday you take the newspaper and apply for every job in your field with little to no results. Well try some unique ways to find a job.

Send Half of Your Resume
Find a company you want to work. Write a great cover letter on why you are a good fit, pointing to the enclosed resume. Don’t seal the envelope and don’t enclose a resume. They’ll think the resume fell out in the mail. They will call and engage in a conversation. Sell yourself shamelessly.

Write A Prospecting Letter
Make use of the power of direct mail. Locate 5-10companies. Write up a letter to your contact network and ask them if they know anyone who works at any of the companies on your list. When a contact says they know someone on your list, send them your resume and ask them to forward it their contact or ask permission to send it yourself.

Jan-26th-2010

4 Key Points to Branding

Here are four things you should keep in mind as you build your company’s brand:

1)                  Own the “Significant Thing”:  Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2)                  Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades.  Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.

3)                  Make your message relevant:  know your audience, know what they care about and how to speak to them.  Make sure what you sell is what they need.  Remember the conversation should always be about your audience, not you.

4)                  Use a strong offer to motivate:  you want your audience to remember you and you want its members to buy from you.  You need to move them to action.  A strong offer should give them a reason to buy.  Make the offer clear and appropriate for your brand.

Jan-21st-2010

FBI Raids: Pertinent or Paranoid?

Business always moves faster than government …

It’s no surprise that a great deal of lawmakers’ time is spent reacting to advances in commerce and science. It’s also no surprise that one of their favorite tactics is to call on their enforcement agencies to bring scrutiny against any topic about which they’re struggling to understand.

We’re now seeing this applied against at least two e-currency operations.

One of them, INT Gold, saw their head offices in Texas raided by the FBI in December. No arrests were made and no disclosures were presented to indicate the reason for their actions. The only auspices mentioned were that they were pursuing an ongoing fraud investigation. It’s now been over a month and nothing further has happened.

At roughly the same time, e-Gold was also served with a search warrant. It seems the justification was petty — they allegedly didn’t have a ‘required’ currency-exchange license — and they were upset enough to place the following posting on their website:

e-gold® welcomes US Government review of its status as a privately issued currency January 20, 2006

“Starting in mid-December 2005, Gold & Silver Reserve, Inc. (G&SR), contractual Operator and primary dealer for e-gold, has been the subject of a warranted search of its premises and records, had its domestic bank accounts frozen, and been the target of a precisely timed, extraordinarily misleading attack by a major business publication.

Jan-16th-2010

A Whole New World

If, like me, your career in life has not involved any form of marketing or selling, then to get involved in internet marketing is one hell of a giant leap.

I was first introduced into internet marketing through an email that I received twice weekly. I kept seeing an advert for something called GoogleAds. Now ,at this point, all I used the internet for was either playing games or just browsing in general for any information that I needed on any subject matter under the sun.

The advert said that all I needed to do to make any money was place adverts onto Google’s search engine and people would buy products and I would receive a generous commission. Simple ,I thought ,that is until you try it as an uneducated marketer.

I lost more money than I made, but this can be quite normal for the beginner. I accepted the fact that I had lost money but vowed to continue looking for something that I could do.

So, being curious about money making on the internet I decided to investigate further.

I came across many money making opportunities that promise this that and the other, which I am sure a lot of you have seen yourselves.Anyway, after a while I found an offer that I thought I could try out and see what happens without losing an absolute fortune.

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